We thought we’d dig through the archives and share a fun project that our team worked on under the Midnight Commercial banner. Since then, Midnight Commercial merged with Puppy Love and the team continues to innovate, bringing the digital and physical worlds together with immersive experiences. We have some fun…

Let’s talk about AR. Augmented reality isn’t a new technology. In fact, it was technically invented in 1968! What’s changing is the accessibility. Most of us have amazing sensors built right into our mobile phones, giving brands the chance to engage with fans in such a meaningful way. Puppy Love…

In the spring of 2022, Laverée was looking to break into the US market with their line of luxury laundry products. Along with Jane Smith Agency, they were planning a pop-up shop in the chicest neighborhood in the country — New York City’s SoHo. Puppy Love was brought in to…

Amazon is in the process of rolling out a new technology that is going to change how we shop. It’s called “Just Walk Out” and it’s exactly what it sounds like. The idea is: You scan your credit card on the way into a store like Whole Foods, then you…

DALL·E 2 has taken center stage with its impressive ability to generate images based on random prompts. People are amazed by what it can do, but what future utility does it offer for brands? How will it change how brands interact with consumers? …

Studios have been increasingly turning to experiential websites and digital experiences to promote their upcoming releases. These sites are designed to maximize fan engagement and drive viewership, often through interactive features or by placing the viewer in the center of the story. Here we take a look at some notable…