Let’s talk about AR. Augmented reality isn’t a new technology. In fact, it was technically invented in 1968! What’s changing is the accessibility. Most of us have amazing sensors built right into our mobile phones, giving brands the chance to engage with fans in such a meaningful way.
Puppy Love was one of the first agencies to create an AR app with Apple’s AR Kit when it was released to developers in 2017. The result was an immersive, story-based journey that took the user into Patron’s hacienda in Jalisco, Mexico. Try it out here!
But we’re in 2022 now, you don’t need to download an app to experience something this interactive. The same could be made in WebAR, meaning you don’t have to download an app to visit the hacienda.
Another easy example are AR filters on Instagram or AR lenses on Snapchat. They’re pretty cheap to create and they allow brands to show off their products in a new and exciting way, creating a “hands-on” experience of products.
AR filters are not only helping brands interact with their followers, but they are also changing the way we interact with the world. AR is quickly becoming a part of our everyday lives, and it’s only going to become more ubiquitous in the years.
We’d love to help build your AR experience! Get in touch and we can talk through some ideas…