In the spring of 2022, Laverée was looking to break into the US market with their line of luxury laundry products. Along with Jane Smith Agency, they were planning a pop-up shop in the chicest neighborhood in the country — New York City’s SoHo.
Puppy Love was brought in to create a visualization that showed visitors the deep care that Laverée puts into their sustainable products. We built a 16 foot long LED screen in the space to display a custom animation conveying the scents of Laverée’s collection and an artful CGI interpretation of the movement of water inside of a washing machine.
Paired with our custom sound design, the screen immersed visitors in a world where nature lives in harmony with home and personal care.
The experience was witnessed and shared by thousands, and Jane Smith’s three-month build helped garner 25K additional brand followers on Instagram through the surreal, city pop-up.
Check out the final render here.
Agency Credits: Jane Smith Agency, The Family