DALL·E 2: The Future of Marketing?
DALL·E 2 has taken center stage with its impressive ability to generate images based on random prompts. People are amazed by what it can do, but what future utility does it offer for brands? How will it change how brands interact with consumers? What opportunities does DALL·E 2 offer beyond just being able to create hyper-realistic photos of Spider Man in Ancient Rome?
For those who don’t know, DALL·E 2 is an AI program that creates images from textual descriptions, revealed earlier this year by OpenAI.
DALL·E is trained on a dataset of text-image pairs. The training data comes from a variety of online sources, including captioned memes, the Internet Archive, and even Shakespearean sonnets. When DALL·E is given a textual description, it tries to generate an image that matches the description.
For example, we asked DALL·E 2 to generate an images of “surrealist 3D rendering of dogs in love.” DALL·E produced these:
Beyond being the internet’s favorite meme machine, it’s showing promise as a tool for future marketing campaigns.
DALL·E’s future usefulness for marketing campaigns is its ability to engage consumers in new and innovative ways. DALL·E allows brands to create images that are tailored to specific consumer interests. For example, a travel company could use DALL·E to generate images of potential vacation destinations that are based on the user’s preferences. This would allow a brand to show the user potential vacation destinations that they may be interested in, and potentially encourage them to book a trip.
DALL·E also offers brands the opportunity to create interactive experiences for consumers. I.e. a cosmetics brand could use DALL·E to create a “virtual makeover” experience. The user could input their desired look, and DALL·E would generate an image of the user with that makeup. This would give the user a chance to see how they would look with the makeup before they purchase it, and could potentially increase sales.
DALL·E can also be used to create images for social media posts, ads, and even product packaging. With DALL·E, businesses will be able to create truly unique visuals that capture the attention of consumers.
Overall, DALL·E offers a lot of potential for brands to engage with consumers in new and innovative ways. It will be interesting to see how brands make use of this technology in the future. Exciting times are ahead!
If you’re a brand or agency looking to use DALL·E 2 or other AI technologies in upcoming projects, reach out! We can help you build it.